Even if you’re not sure what remarketing is, I can guarantee that you have seen it at work. When you visit a website and then see an ad for that company the next day in your search engine or while checking your email, that is Google remarketing. By reminding prospective customers that they were interested in your product or service, you can significantly increase the chances that they will return to make that purchase. Google remarketing works, and if you’re not using it, you should start. Here’s why.
1.It is easy to set up: Few marketing tools that you use will be as simple and effective as Google remarketing. By setting up tags on your website pages, you can immediately begin utilizing targeted ads specially designed for visitors who have been to those areas of your website.
2.Targeted ads are more effective: Since your remarketing ads are based upon the visitors’ specific activity on your website, you can create customized ads that refer to the information that they read and were interested in. The more personalized that you can make your marketing message, the more effective it will be.
3.Put the focus on prospects that you already know are interested: There are a million ways to advertise your product or service, but Google remarketing is one of the few that enables you to entice prospective clients that have already expressed an interest. Maybe they were performing research or maybe they simply got called away. Either way, your remarketing ad reminds them that they were thinking about purchasing from you.
4.Google remarketing has no boundaries: Someone may stumble across your website that you would have never thought to market to before. Rather than losing them after they have clicked away, remarketing ads will be displayed in front of them even if they are beyond the reach of all of your other marketing efforts.
5.Cost effective advertising: Since you have control over who to remarket to and what ads will be displayed, you are in charge of how much you will pay to attempt to draw a potential customer back to your website. By setting an exact value on each type of customer and ad, you develop an extraordinarily cost-effective marketing tool.
6.Analytics enable you to assess performance: Google analytics show you exactly how effective your remarketing efforts are. You will know what you paid for each click and how many people responded to your ads. This feedback helps you develop more effective advertisements for your target audiences.
7.Showcase products: You may choose to feature specific products in some of your remarketing ads. These are a great choice for people who viewed those items but are also effective when displayed to people who visited your website but did not get as far as seeing your most popular products. This is an opportunity to spotlight your best sellers.
8.Increase sales conversions: Website visitors sometimes use their cart as a wish list. This vital information enables you to continue reminding them of the items that they would really like to buy. Without remarketing these items would be out of sight out of mind. With remarketing ads, you will see many of these customers return and purchase the items they were only hoping for on their previous visit.
9.Up-selling and Cross-selling opportunities: Google remarketing is a great way to encourage additional sales by displaying related or upgraded purchase options. By working with the purchase information that you already have, you can recommend additional purchases that are likely to be enticing to your website shoppers.
10.Reach them while their interest is piqued: If too much time goes by between a person considering a purchase and their being approached or reminded of it, it becomes easier for them to deny the purchase. Google remarketing enables you to remind them of their desired purchases almost immediately, while the longing for the object is still fresh in their mind. Successfully increase the website visitors who return to complete a purchase with Google remarketing.
When deciding on a construction marketing plan, you need to make sure you are tapping into prospects in many different ways. If you don’t, you may not reach them at that critical time in the buying cycle where they are ready to make a decision. If you need help, checking out the construction marketing services and consulting we can package for you to get you over the hump!