We rely on three types of media to get our business information out there – paid media, earned media, and owned media. Truck wraps actually fall into both the earned media and owned media categories. I want to make it very clear that when I talk about truck wraps, I’m talking about vinyl wraps. I’m not talking about bumper stickers or magnetic signs. The image above obviously isn’t a truck wrap, it is just a cool picture of an old truck. That aside, let’s continue.
Anyone can design a magnetic sign, slap it on the side of the truck, and call themselves a contractor. That isn’t a commitment to excellence. A magnetic sign on the side of the truck can be just as easily removed as it was applied.
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