I’ve seen some debate about whether blogging is effective as part of a construction marketing plan. I have to say yes, it is. Blogging can’t be the only part of your plan, though. You have to have an effective strategy to go along with it. That’s what I help people accomplish. I can show you how to make blogging the heart of your construction marketing plan and sit back and watch as your website gains more traffic and your schedule gets busier. Sound like a good idea? Let’s talk about blogging.
Why Blogging is Important to Your Construction Marketing Plan
Blogging does several things for your construction marketing plan. It increases qualified traffic to your website, helps you make a good impression on potential customers, and helps you build relationships with people who may need your services. Here’s a pretty comprehensive rundown of why blogging should be at the heart of your construction marketing plan:
Increase Traffic to Your Website
This is the goal after all, right? But you don’t want to attract just anyone. The goal of a construction marketing plan is to attract people in your target market. Sure, we’ll get the occasional straggler who is just reading about building or remodeling because it interests them, but they could share your blog and be the conduit for an actual customer in the area as well.
Build a Reader Base
Good content is pleasant to read and draws the reader into your circle. Readers become subscribers. Subscribers become social media friends. Social media friends become customers. The bigger your reader base becomes, the more potential you have for new contacts and new customers.
Increase Your SEO and SERP
SEO (Search Engine Optimization) and SERP (Search Engine Results Page) go hand-in-hand to put your website and blog in front of more readers. SEO is the process of properly using the words on your website and in your blog to optimize each page and post for search engines. SERP is the page placement in which your website and blog appear when people search for the keywords that we’ve optimized through SEO.
Make sense…? What it really boils down to is – the better your content is the better the page placement will be.
Think about it this way: Let’s say you need a new power tool for work. You hit up your favorite search engine and start looking for the best brand or the best model of that brand. You want to read reviews about each particular model to make sure the new power tool will do everything you need it to do and more.
How many links do you click from the search engine results page? Three? Five? Do you ever go to the second page? The third? 75% of shoppers never venture past the second page. Most purchases are made or search terms changed if the results aren’t on the first page.
Now do you see how important it is to optimize your website and blog?
Become an Industry Leader
Your blog gives you the opportunity to show people that you are well-educated and an expert in your field. Blog posts are a great way to let your readers know exactly what your construction company is capable of and where your specialties lie. You can write about how to use crown molding to create unique effects on ceilings and walls, different ways to add space to your home, remodeling specific rooms, organizing closets and cupboards, or nearly anything else that homeowners in your target market may need. Offer substantial advice without giving away too many pro tips.
Develop Better Relationships with Customers
Your blogs show the reader that you are someone who can be trusted in the building and remodeling community. Those same blogs can be shared on social media and used in email newsletters. Social media gives you the opportunity to be social outside of the job site. This gives you the opportunity to build relationships with customers before you even meet them in person.
How We Can Help You Achieve Your Construction Company Marketing Goals
I’m a construction marketing consultant with experience with both offline and online marketing. I was the marketing guy before the internet, and I adapted my business to include online marketing methods as the internet became popular. It’s my job to create construction marketing strategies that produce real results in today’s busy online world.
Why implement blogging into your construction marketing strategy? Keep reading…
It’s Easy to Get Started
I offer three blog packages that include 4, 6, or 8 blog posts per month. Each blog post will be 400-550 well-researched words. My writing team is comprised of writers based in the U.S. and the UK. All of our blog posts will be ready to be published to your blog when they are delivered. You shouldn’t need to edit anything, but if you do, let us know so we can further perfect the process.
I do offer more posts per month, but 4, 6, and 8 are my biggest sellers. Let me know if you would like to go with 10, 15, or even 20 blog posts per month. We’ll work out pricing and get you set up with recurring payments.
We Do the Research
You share information about your business with us. My writing team will use that information to formulate a plan that involves researching your target market and your keywords and phrases. The content we provide will be what your target market is looking to read.
We Remember Locations, Seasons, and Holidays
We aren’t going to write blog posts about protecting your deck from snow when you do business in Florida. We’ll take the opportunity to wish your readers happy holidays. We’ll even remind them of valuable things like home maintenance during the spring, pool safety during the summer, winterization during the fall, and keeping warm during the winter – all location based, of course.
We Provide High-Quality Blogs
My writing team is made up of writers who speak and write English as their first language. The lead writer and editor has certifications in marketing, creative writing, and journalism. She has been writing content for the web since 2005, and we started working together in 2012. I don’t hire out writing services to the lowest bidder on freelance sites. Every post is very well written and edited before it reaches your email inbox.
What We Need from You
We will need basic information like your website address, services you provide, your target market, and the voice and tone you want us to use while writing. What that means is this – do you want us to use I and me or we and our? Blogs written in first person (using I and me) generally come across as more conversational where blogs written in third person (using we and our) create the feeling of a bigger business.
You don’t have to be a great writer to be a great blogger. Call me at 215-740-2713 and I’ll answer any other questions you have about the blogging process. I’ll also tell you more about how to implement blogging into your existing marketing plan or help you create a marketing strategy for your construction company that will elevate your business throughout 2017.