I’m a big believer in letting the truth get in the way of a good story. So here’s a fact for my friends out there who are still social media holdouts who think that it is all just a flash in the pan, that it is going away tomorrow.
I think, you know, Facebook is going to break two billion people sometime in the next two years, but yeah, it’ll probably just go away.
A full 71% of people surveyed online say they would do business with a company that they follow online. DO BUSINESS. Actually call them up and buy! That’s a huge number.
No, that is an enormous number.
So…if you’re not creating content, if you’re not posting, if you’re not talking about your business, if you’re not teaching, if you’re not executing some type of social media strategy, guess what 71 out of 100 people are doing?
They’re buying from people you compete against. So get your head out of your ass, realize it’s 2016 and the world is a big place, so be where the eyeballs are! If this whole social media thing has gotten past you and you need to play some catch-up ball, maybe we should talk. Here’s what we can do together.