I’m not sure how many times I have to say it, but specializing in a particular vertical in the home improvement space gives you a huge advantage over your competition. Think about it, do you want to be one of many companies people turn to for basement refinishing or do you want to be THE company in your area that does basements?
There’s a reason we do construction marketing and consulting…specialization!
But forget about us for a second, I’ve been following this company on Instagram for a while, their Instagram handle is @stairhaus_inc. Now, let me be clear, I have no association with them other than following them on Instagram. In fact, I don’t even know if they follow me. But I love what they do, how they do it and everything they stand for.
Wanna know how specialized they are?
THEY BUILD FUCKING STAIRS!
That’s it. OK, railings too, but, you can’t have stairs without railings, so get off my ass. Point is, they are brilliant at what they do and how they market themselves. Their Instagram page is fantastic, and their website is even better! These guys get specialization, marketing and how to do this shit right, and I just thought I’d give them a shout out and show you how you can do it too at the same time!