Marketing a construction company takes more time and dedication than ever. It seems like everyone wants to sell you the shiny new tools you should be using. My goal is to help you learn the ropes so that you can more effectively market your construction business without me.
Don’t waste your time on things that don’t work.
You can spend several hours a day on social media every week with no results or you can spend a few minutes a day and see amazing results. The key is in knowing what your followers, friends, and circles want from you. Most people on social media want information, entertainment, and to build a relationship with their builder or another service provider. The relationships you build on social media can easily turn into repeat business.
Why should we work together? That’s easy…
I can tell you what your readers want based on what you tell me about your target audience. My team and I can provide high-quality content for your website, blog, and social media profiles to ensure that each individual visitor gets what they want from month to month when they visit your website or social media profiles.
Who else are you going to talk to about how to market your construction company? Successful builders and remodelers in the area aren’t going to readily share their marketing strategies with you. They want to keep their business; they have no vested interest in your construction business development. Call me a few times a month or a few times a week if you need to discuss certain aspects of your business. My one-on-one construction marketing is the way to get you to the next level.
I’m not competing for your customer base.
Together, we can use the construction marketing experience I’ve gained over the last 25 years to move the needle for your business. Your business grows or fails based on the decisions you make on a daily basis. You need to know how to make the best decisions for each individual issue you face… and I’m not talking about while you’re on the job site. I will help you with the tough decisions like hiring and firing, online and offline advertising and marketing, and special pricing or promotions for your construction company.
I’ve seen it all. In fact, I’ve probably seen whatever decision you’re currently facing with your marketing strategy at least a dozen times this year alone. Sure, you can do several Google searches and discover a few different ways to handle a specific situation, but how are you going to make the best decision without bouncing ideas off of someone else? I can be your sounding board, and I will provide valuable information to round out your construction marketing plan and team.
Don’t learn from your own mistakes. Whoever coined the phrase “learn from your mistakes” was an idiot – learn from other people’s mistakes so that you don’t have to. Why reinvent the wheel when you can take the existing wheel and modify it to be awesome? I see mistakes on a regular basis and I help construction company owners turn those mistakes into successes by giving them access to the 20-plus years worth of information I have locked in my head.
Questions to Ask Yourself in Regards to Working Together:
- Wouldn’t it be nice to know that the road you’re thinking of going down makes sense?
- Wouldn’t it make sense to talk to someone who’s been down that road more than a dozen times this year alone?
- Wouldn’t it make sense to talk to a team of people who have a combined 50 years experience in construction marketing?
You can’t do this by yourself. I’ve seen too many examples of people trying to and failing. Don’t take that negatively; I’m not saying you can’t eventually do the work. I’m saying it takes years of marketing experience to know how to avoid mistakes along the way. I don’t want to see you make mistake after mistake or live on the cusp of failure or success, in business limbo, just because you don’t want to call me.
The best mistakes are learned at someone else’s expense. We could create a construction marketing plan for you or we could do it with you, but someone needs to do it. Period. Click here to read more on how we can get started.